India’s Next Icon Might Be Reading This.
BRAND
Hybe
The First Merch for India’s Next Global Stars
Before HYBE India held a single audition, it built a stage. Across Mumbai, Delhi, Guwahati, and cities most talent scouts skip, Powered by Fandom designed the first-ever exclusive India merch for HYBE’s fan pop-up experience, the same weekend thousands lined up hoping to become the next name on a HYBE roster.
Creative Direction
Every piece carried a message bigger than merch. Tees that read “Born to Shine, Ready to Rise.” A tote that simply says “Future Icon.” A hand fan with the line “Main Apni Fan Hoon”, because before the world can be your fan, you get to be your own. Built loud, built proud, built for a generation raised on believing they could be next.
Fan Experience
This wasn’t a giveaway merch. It was a badge for people who showed up hours early, who danced in Random Play sessions hoping to be seen, who’d tell their kids they were there when it started. A cap, a keychain, a patch stitched with “Star Quality 100%”, small proof that they were part of something first.
One in a Billion, Every One of Them
Powered by Fandom designed the first exclusive HYBE India merch, worn by fans who showed up ready to be part of something new.
India’s Landmark Launch, Worn From Day One
HYBE India’s launch brought fandom to life at a scale India hadn’t seen before, part concert energy, part community, part story fans had waited years to be part of. Powered by Fandom designed, created, and produced the first-ever exclusive India merch for the pop-up experience, built for the people who showed up to be there from the start.
A tee reads “Born to Shine, Ready to Rise.” A tote simply says “Future Icon.” Nothing needed further explanation, the words already carried the same charge as the room they were made for.
Creative Direction
Every piece pulled directly from language already alive in the moment, “Future Icon,” “Born to Shine, Ready to Rise”, carried onto tees and totes built to hold that same energy long after the pop-up ended.
