Not every brand Merch becomes a pop-culture moment, unless it’s Duolingo
Fans of Duo are now super-duo-fans 💚
Often fashion critics calls out brands at the NYFW, but this year they might pronounce 😆 most of us may have messed up pronouncing some of the biggest brands, , Duolingo solved it forever by turning it into The Phonetic Collection.
Hermès became “air-mess”. Givenchy became “zhee-vahn-shee”. Loewe, Jacquemus, and Moschino all got the Duo makeover.
What made this Merch collection iconic is the Duolingo twist: one could actually bid their ownDuolingo streak days to get their hands on the limited-edition pieces.
Well, would you trade your streak for the Duolingo merch?
Duo – never fails to get the spotlight in the world full of brands, be it linking himself with Dua Lipa or faking his own death. This is what happens when a brand truly integrates into culture:
‘Duo’ builds a distinct personality that turns users into die-hard fans – and authentic fandoms love nothing more than wearing, collecting, and flexing their fandom in the real world.
At Powered by FANDOM, we’ve had the privilege to build the Duo-fandom here in India together with the team, making merch for the Duo-fans and occasionally meeting Duo 😜 😜 😜 – just perks of keeping that streak alive.