An unboxing experience designed to be felt

BRAND

Underneat

For the launch of the Underneat JellySoft Bra, Powered by FANDOM created an experiential package designed to live up to the product name.

Real jelly became part of the unboxing, bringing the product idea to life and turning the first interaction into something people could touch, feel and remember.

Making softness an experience, before the product was even out of the box. Powered by FANDOM.

We bring together merch, music, concerts, experiential retail, and brand marketing to deepen fan engagement. With a fan-first approach, in-house design, and end-to-end manufacturing, We’re the Chief Merch Officer trusted by the world’s iconic brands.

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