Beyond the Screen

Netflix‘s number 1 show, Squid Game, gave us a playground to bring the show’s most iconic scenes to life with iconic pieces of fandom for the global fans.

Our team deep-dived into the world of Squid Game, to create innovative and creative merchandise made with love from India, for the world.

From player 456’s save, Young Hee’s unforgettable red light-green light game, the Dalgona candies that we all craved, to the most intense task of selecting Xs and Os and #Merch more!

We are absolutely thrilled to work with the incredible Netflix team to celebrate this incredible show

People didn’t just watch Squid Games. They played it, recreating Red Light Green Light in parks, arguing over who’d survive the glass bridgee, turning dalgona candy into a real kitchen challenge.

Powered by Fandom built merch for that same instinct, things fans could hold onto from a show they’d already made part of their own lives