Life Maxxxing
Brand
District
Touch Grass.
Powered by Fandom designed a custom tee and patch collection for District, Zomato’s events and lifestyle app, built around the brand’s own “touch grass” ethos: get off your screen, get into the world.
Beyond the App
The best brands don’t just say it. They wear it.
For District, Powered by Fandom took the two words already doing all the work, “touch grass”, and built a collection around them. A tee dated SZN 02, 2026. Patches reading “Go Out” and “the real live gig,” held up to the sky the way District wants its users to live.
Creative Direction
The “Life Maxxing” tee took its name from the same internet language District already speaks fluently, optimizing everything, including the choice to put the phone down. The patches were built simple and direct, mad to be worn without needing an explanation.
Fan Experience
Wearing this wasn’t about repping an app. It was about proving the point printed right on it, that touching grass is, in fact, worth doing.
